QC Point & TAT

Category

Input Process Output

Customer/Audience

Paytm

1 A campaign scheduling request is initiated on Freshdesk, categorized by the responsible department.

2 .The Turnaround Time (TAT) for sharing campaign requests is set 24 working hr (2 & 3 week ) and 48 working hour (1 week & 4 week ) of every month  prior to the scheduled campaign.

3 .The designated Single Point of Contact (SPOC) within the On Deck team picks up the request.

4 Comprehensive campaign details are meticulously entered into the personal campaign tracker.

5 Priority-based approvals are sought from the Allocation team in adherence to the designated approval process.

6 Thorough approval checks are conducted using the traffic approval sheet, considering segment size, frequency, and campaign type.

7 The campaign undergoes Quality Control (QC) procedures following Standard Operating Procedure (SOP) guidelines.

8 Banner QC is executed as per the established SOP guidelines.

9 Rigorous testing is performed for each campaign to ensure seamless execution.

Once approved and QC'd, the campaign is scheduled and communicated to the respective category through the same email, guaranteeing alignment with specified requirements.

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• PAYTM Users