Process for sending SMS Campaigns via Engage/CT following TRAI Regulations

Created by Neha Jaiswal, Modified on Mon, 24 Jun, 2024 at 2:25 PM by Neha Jaiswal

Step 1 - Requesting Template ID from the One97 SMS team

The campaign creator would need to send an email to One97 team (nishant5.kumar@one97.net and ashok.kashayap@paytm.com, @satya.pradhan@paytm.com CC smsteam@paytm.com) and share the below-mentioned details:

Field	Details
Header Name/Sender ID	Promotional: 197007 110461 611001 Service Explicit: vPaytm BPaytm PAYTMH iPaytm PAYTMM mPaytm PAYTMB PAYTMI iPMall GMPIND PFGAME
Entity Name	Select the one depending on the Sender ID picked above 197007 - One97 Communications Limited 110461 - PAYTM PAYMENTS BANK LIMITED 611001 - Paytm First Games Private Limited
Type	If reaching out to registered customers to remind/promote services and offers on Paytm, use "Service Explicit" If reaching out to customers about 3rd party services (ads etc), use "Promotional"
Message	The content of the SMS, is exactly as you would enter in Engage. If you want to use personalization variables, use {#var#} wherever the variables would go. Example, "Dear {{first_name}} {{last_name}}, welcome" would become "Dear {#var#} {#var#}, welcome"
Template Name	Name you want to give the template
Consent Name or ID	Enter N/A

Example requests:

Step 2 - Creation of Template ID by the One97 SMS team

One97 SMS team will update the content in the DLT portal and issue the template ID. It can take any time between 12 to 48 working hours for them to issue a template ID.

Step 3 Creating a Campaign in Clevertap

a. While creating a campaign, the campaign creator needs to input the sender ID and the template ID under the 'What' section (refer to the image 2 & 3 below for the format) and select the correct custom webhook under the 'Setup' section (refer to the image 1 below)

Campaign Start - SMS Campaign Webhook - [JAVA][SMS][Prod][Batch][Encrypted]

IMAGE 1